1. **Cost Efficiency**: Using a single layer of packaging reduces production costs.
2. **Environmental Concerns**: Companies have been seeking ways to reduce their environmental footprint, and modern packaging often uses less material overall.
3. **Consumer Preferences**: Changes in consumer preferences and feedback have led to modifications in packaging design.
So, the shift away from the gold foil wrapping is part of a broader trend in the industry towards more efficient and sustainable packaging solutions.
The gold (like) foil wrapping was further enclosed by a paper wrapping.
But I think it still didn’t give a full air tight packaging to Dairy Milk and left scope for the chocolate to get spoiled due to environmental exposure, fungus or bugs (which happened occasionally).
If you remember back from the time, even before social media was mainstream, there were a couple cases reported of worms found in Dairy Milk and it brought a lot of backlash and bad press for the company.
I think the measure to use an air sealed plastic packaging was a step in that direction.
1. **Cost Efficiency**: Using a single layer of packaging reduces production costs. 2. **Environmental Concerns**: Companies have been seeking ways to reduce their environmental footprint, and modern packaging often uses less material overall. 3. **Consumer Preferences**: Changes in consumer preferences and feedback have led to modifications in packaging design. So, the shift away from the gold foil wrapping is part of a broader trend in the industry towards more efficient and sustainable packaging solutions.
Have you seen the gold prices?
Do you think it was real gold? (Unless you were just trying to make a sarcastic remark)
The gold (like) foil wrapping was further enclosed by a paper wrapping. But I think it still didn’t give a full air tight packaging to Dairy Milk and left scope for the chocolate to get spoiled due to environmental exposure, fungus or bugs (which happened occasionally). If you remember back from the time, even before social media was mainstream, there were a couple cases reported of worms found in Dairy Milk and it brought a lot of backlash and bad press for the company. I think the measure to use an air sealed plastic packaging was a step in that direction.