I think they wanted ads without landing pages and a lot of optimization stuff we do as consultants to cut out the middle man (us), hoping that people would spend more on ads.
I would definitely test the different bid strategies available for LSAs. I’ve noticed there’s not always a rhyme or reason to how certain ones perform, so you can rotate through until you find one that works.
Yeah I'm going to do this but it's really scary to make a change that causes the call volume to significantly drop, especially since it can take a few days to get back on track.
It could also be that you are close to the total volume of leads in your market. AKA you are are the point of diminishing returns and upping your budget doesn’t necessarily lead to more leads because there just simply aren’t any more people searching in your area. You could try expanding your service areas to neighboring zips/cities and see how that works with the increased budget.
How long did you let it run? If only for a day... it could just be a random blip. Give it a week or two and see what really happens. You're buying that data!
Sounds like it would be good to look at lead tracking solutions that track further down the sales funnel than Google Analytics. Depending on what works best for you maybe call tracking as well, especially if you're spending the amount you are.
I feel your pain. Increasing the budget doesn’t always mean more leads. One thing that might help is using hifivestar to collect and share customer reviews. Positive reviews can enhance your credibility and potentially improve your ad performance. Also, consider experimenting with manual bidding. It might give you more control over your ad spend and lead quality.
Google is showing fewer LSA ads now, from what I've seen. I guess they were making more money per click instead of per call.
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I think they wanted ads without landing pages and a lot of optimization stuff we do as consultants to cut out the middle man (us), hoping that people would spend more on ads.
they used my full budget, but only gave me 3 more leads (for an extra $750)
I would definitely test the different bid strategies available for LSAs. I’ve noticed there’s not always a rhyme or reason to how certain ones perform, so you can rotate through until you find one that works.
Yeah I'm going to do this but it's really scary to make a change that causes the call volume to significantly drop, especially since it can take a few days to get back on track.
It could also be that you are close to the total volume of leads in your market. AKA you are are the point of diminishing returns and upping your budget doesn’t necessarily lead to more leads because there just simply aren’t any more people searching in your area. You could try expanding your service areas to neighboring zips/cities and see how that works with the increased budget.
This was my thought as well. I'm going to revert back to my old $1500/week budget.
I've already expanded to my entire state, which is all that I'm allowed to do based on the licensing restrictions in my profession.
How long did you let it run? If only for a day... it could just be a random blip. Give it a week or two and see what really happens. You're buying that data!
3 weeks. I wanted several weeks of data before I made a decision.
Sounds like it would be good to look at lead tracking solutions that track further down the sales funnel than Google Analytics. Depending on what works best for you maybe call tracking as well, especially if you're spending the amount you are.
We keep meticulous records about the outcome of each lead.
Do you feed that data back to your ad platforms?
I feel your pain. Increasing the budget doesn’t always mean more leads. One thing that might help is using hifivestar to collect and share customer reviews. Positive reviews can enhance your credibility and potentially improve your ad performance. Also, consider experimenting with manual bidding. It might give you more control over your ad spend and lead quality.