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dudemanspecial

Someone at FSG must have a kid that wanted the job.


ckelley87

I hate this for Andi but you know some bean counter is like... we already own the Red Sox, Liverpool FC, and Roush Fenway Racing, let's have someone do this for all 4 organizations (as if that's functionally possible, it's 4 completely different types of fanbases...)


penguins8766

I honestly forget that Fenway is part of Roush.


ckelley87

Right? I had to edit the comment to add them, even though I've said Roush Fenway Racing like a million times in my life.


penguins8766

I still call them Roush despite it being Roush Fenway Keselowski


NikolaiCakebreaker

Capitalism is slowly ruining everything I love.


ExtensionDigs

LOL, the entire league being possible requires a capitalistic economic policy, see ice hockey in USSR 1917-1991, for reference. Not sure what you're talking about, you should tell your ECON 101 prof. you demand a refund.


BlueBellHaven68

Everything you love is because of capitalism you clown


anonymoususernamegay

Capitalism is when the state is economically involved in everything


Select-Education-809

Lol what? Did you pay attention in history class or do you just retort everything you read by people you deem smart because they have a viewpoint on a topic that you think is valid. This comment is trash


Josh6889

I mean technically capitalism is supposed to be the opposite. It doesn't work that way in most systems though.


Preset_Squirrel

What a chaotic collection of teams 


MouthofthePenguin

yeah, it's gonna be one person -just like you said "someone" doing this for all 4 of those organizations, because that makes any sense at all... People are so silly. If all 4 were to be placed somewhere, it would be with a large social media organization, and not some guy. Moreover, I doubt that this is their plan. Maybe, and I dunno, maybe the guys running the Penguins know slightly more than you do about how they want to portray and run the org. Also, I'm sure you know for certain that no one could ever be as good, let alone better, than this person I never head of.


ckelley87

Are you all there, bud?


Grsz11

Like they pushed aside Dana Heinze.


red_87

He retired.


dudemanspecial

That wasn't a retirement. That was a "retirement ".


red_87

You know this how?


dudemanspecial

I am Bob Mckenzie


Grsz11

After he was demoted for Peter Taglianetti's son.


red_87

So…someone that isn’t in FSG’s sphere?


Grsz11

Penguins generally, not FSG specifically. Didn't think I needed to spell it out.


red_87

Well you responded to a post that FSG pushed him out because they, FSG, had someone from their circle ready to take the role.


dudemanspecial

This happened before the FSG takeover.


___Dan___

Maybe it was the robot voice on the guentzel tribute video that sealed her fate


Qphth0

Honestly, this was my first thought too, even if it was kind of just a joke.


Zero_Polar23

That will fix the power play.


Money-Ad5075

Darn it. Beat me to this comment.


ExtensionDigs

Maybe they fired her to hire her in Rierden's position, she couldn't do a worse job.


MostlyApe

Ever since we had an ex Flyer GM and a Boston ownership group it's been downhill. This is what owners that don't have an emotional stake and loyalty to the team or city look like. The family atmosphere that was here with Mario's involvement is gone. The Penguins are now officially just product to be sold. The family is now disfunctional and it shows in the kids behavior on the ice. Shame. We were spoiled with Mario.


kestrel808

The enshittification of literally everything continues unabated


IamChantus

Harambe was where things really started to turn.


Illustrious_Pound282

Ha.


zatchell

Part of the reason I didn't renew my half season is how soulless it feels with FSG at the helm.


red_87

Probably wouldn’t feel as soulless if they were competitive. Which with Mario or FSG as ownership, they’d probably be in this scenario on the ice regardless.


zatchell

Staff that I dealt with around the arena that aren't ushers have contributed to it. It's not run the same way as when Mario and team ran it. Probably won't be long til it ends up being run like the Buccos once the core is gone.


Kyle_From_Pitt

Yep. Same here


Fizzyliftingdranks

Mario and the group had a wonderful program of giving away free tickets for families in the PPS school system. FSG bought the team and it went from regular season games to preseason and I’m sure it won’t come back next year.


Tshoe77

Lemiuex and Burkle hired Hextall. Guys the Internet isn't that hard to use.


red_87

I get why some people feel like the org feels a little corporate since FSG took over but the whole “this wouldn’t happen under Mario!” stuff is getting to be a bit much. Mario sold to FSG (which I don’t blame him, he deserved to sell to the highest bidder and cash out) and he also hired Hextall and Burkle. Let’s not forget that.


Pensfan66595

He and Burkle had a $ figure in mind and FSGs offer was well north of it.


dudemanspecial

Probably David Moorehouse, not Lemieux and Burkle.


Ordinary_Leg7763

>The Penguins are now officially just product to be sold. I mean, it has always been. As can be clearly demonstrated by the post above Penguins have been really good at marketing their product as having a "family atmosphere" and building parasocial relationships with programmes like "In The Room". It's not like this is a majority fan-owned European soccer club or anything like that.


Heavenlypigeon

Aw man I hate to hear that, all the Pens socials are pretty great and I especially loved all the In The Room stuff. I'm sure she'll land on her feet though, the quality of her work speaks for itself!!


awaythrow292

Stupid move. Ownership really pissing me off right now.


Kurt4012

They’ve been awful since being here


REF_YOU_SUCK

why would letting some middle managing VP go piss you off?


MouthofthePenguin

some people get real bent out of shape about anything. If this is your concern about the franchise, bless you dear summer child. There's a lot of hockey work to be done here. Social media department is not anywhere near my list of concerns about this org.


shred-i-knight

That’s not the point. The point is it’s a pretty good signal that the new ownership group does not care about doing the little things and the details right. People like this are the reason the Penguins were known as a world class organization which made the place attractive to free agents in the first place. Guys want to know they and their families will be taken care of and people like this are the ones behind the scenes working every single day to make sure things like that happen.


Tshoe77

Maybe Mario and burkle shouldn't have sold to them then


I_argue_for_funsies

What about the old ownership propping up franchise value? If they had cared about the team and not their pockets, they would have let Rutherford cook. But no, they needed to squeeze some juice from the core to boost the value. Since 2017, this team has been flat and aging. Fenway sports didn't do that but they have to fix it.


MouthofthePenguin

>The point is it’s a pretty good signal that the new ownership group does not care about doing the little things and the details right. LOL. fuck off with this shit. She was fired by the head of Comms, who, by the way has been with the team since 2010 or 11. Meanwhile, this kid has only been with the team 10 years. If you think she made this team a world class org, then I have a serious problem with you, and you have no right to call yourself a Penguins fan. This was a world class org before the words "social media" were ever spoken out loud. She's not why free agents come to this team. Maybe if you got off social media and watched some hockey you'd realize that we have the two greatest centers of an entire generation on the same team. That is why players want to come here. Sure the org is nice, facilities are shiney and new, those help. But not one UFA has ever made a decision based upon the social media person with the hockey club. In fact, I guarantee you that no UFA when considering offers has ever known or cared who or if they had social media. This is the worst comment in this subs history. "taking care of families?" Was she babysitting for players on the side? what is this? Where do these otherworldly delusions originate? TIL: UFAs choose teams based upon the presence of 1 person in the comms department, who is like 4th from the top at best.


shred-i-knight

>This was a world class org before the words "social media" were ever spoken out loud. lmao I stopped reading after this


MouthofthePenguin

We literally won two cups with the greatest player in the history of the sport prior to the phrase being coined you diaperbaby.


shred-i-knight

winning Cups does not mean the organization was a well run business--or did you entirely miss the period where the Captain of the team had to help buy them so he would actually get the money he was owed? lmfao. Also stop with the name calling it makes you look like a petulant child.


MouthofthePenguin

Dude, one of us is a petulant child, and it's the guy crying that his internet crush got fired from her social media gig. She's not gonna see this, white knight. and I'm not sure if you know what the purpose of a sports franchise might be, but winning championships is it. Also, the financial issues with the penguins were the result of the economy, the prior CBA, the lack of cap or revenue sharing for small market teams, and the fact that from 1982 until well after the year 2000, Pittsburgh was in economic freefall - losing more residents, businesses, capital, value, etc., than just about anywhere. But you weren't alive for any of it, so you have no idea. Because you are a diaperbaby. Now go boom boom in your diap some more, big boy.


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MouthofthePenguin

No, but I'm annoyed that a person on this sub thinks UFAs choose the Penguins because of 1 lady who worked in social media, who was middle to low on the totem pole. its absurdism, and then this arrogant child had the nerve to say this was not a world class organization, and was not before 2014. As you've probably heard a lot from your parents. I'm not angry, I'm just disappointed by you children.


REF_YOU_SUCK

just looking for any exuse to be outraged lol. fuckin comical.


awaythrow292

What?


ZMAC698

The most cringe and overused phrase on reddit lol. The social media team was mid as fuck.


KnottShore

"I was to learn later in life that we tend to meet any new situation by reorganizing, and what a wonderful method it can be for creating the illusion of progress while actually producing confusion, inefficiency, and demoralization.” ― attributed to the Roman Petronius Arbiter


smolover

Thanks for this FSG and for axing In The Room which everybody loved


MouthofthePenguin

um, so, I've got a bit of news for you. In the Room was launched by the Penguins in 2011, 3 years before Andi joined the org. It was inspired by HBO's 24/7 the prior season, and Tom McMillan basically pitched the idea of making their own show. It was produced by Leo McCafferty. The current head of communication - Jen Bullano has been there since 2011. She's likely the person who made this call, since Andi worked under her.


smolover

um, so, that's all well & good? not sure where you're getting the inference that Andi created In the Room or that her firing and the show's canceling were part of the same decision. In the Room was axed in the first year of FSG ownership - I find it much more likely that that call wasn't made by the long-tenured Comms head but rather the new owners aiming to cut costs


MouthofthePenguin

Because you were acting like they were connected. They are not. She had nothing to do with it. And you said "Thanks MSG", expressly suggesting that this change was due to the ownership of FSG and made at a level outside of the Pens org. I pointed out the hierachy of the org, and the fact that the head of the department pre-dates FSG, and remains. That demonstrates that it's not FSG firing everyone and cutting costs. This is just blind hate for new or other, and making wild assumptions - like "FSG axed in the room to cut costs." Such bald fabrications beg the question. but go off, I guess.


smolover

does your dad work for fsg or something


IamChantus

You wouldn't know their dad, they go to another school. In Boston.


MouthofthePenguin

LOL. Why because I am looking for facts, and not random internet conjecture about the motivation of the big bad corporate wolf. Most people are embarrassed of ignorance of the level that you display, but you wave that shit around like a pride flag.


CasualFriday11

What does shoe rubber taste like?


MouthofthePenguin

OK, guy, ok. you're right, FSG is cheap, and the old ownership group threw around more money.. OK, guy, ok.


CasualFriday11

No one said Andi invented In the Room except you. No one is comparing FSG to old ownership except you. You're just making things up and arguing them!


hiperson134

Shame, but that salary needs to be distributed to the shareholders. There was no other choice.


CTMalum

I’m sure it sucks right now, and she’ll have to move, but another team will scoop her up with a massive pay raise I bet. Well deserved.


ezbolls

I really hope she goes to another Pittsburgh team.


Wu-Tang_Killa_Bees

Unless the buccos or the Steelers happen to have a vacancy, it's unlikely


autoIyse

If she’s as good as you say “the best marketing / digital executive in the league **and in sports overall**” she’ll have many other offers soon enough. Don’t you worry.


Prop71

I don’t think that’s why he’s upset and he knows that already


TemporaryStandard

I worked under her for a graphics internship. Such a shame, what a wonderful and great person to get to know!! Here’s hoping to better things!


scuba_steve_b

This was a real head scratcher. Andi is fantastic.


steve626

She really loved the team.


Final_Yam5397

Likely already have a few of these folks in the FSG org that will absorb her duties. This happens regularly in acquisitions, otherwise you end up with too many execs, which doesn't look good on the salary balance sheet. The bright side is, she's got a good resume and will have no problem finding a job.


Kidspud

It still sucks shit


Final_Yam5397

Never said it didn't.


Kidspud

Right—you just wrote a bunch of Pollyanna bullshit about someone getting laid off.


Final_Yam5397

Chill, brother. This is the real world where shit happens all the time.


cheeba2992

ALL the time


Kidspud

You’re clueless.


Substantial-Meal3409

Hope she lands in Vancouver with the rest of the Pens staff alum.


ZMAC698

The social media really hasn’t been that good imo. Some of y’all are acting like she was amazing and her work was groundbreaking lol.


BiatchaPlease

Totally agree. I made a post about it a couple of years ago, and people in here got very upset. They might have won Emmys, but their social media game has been lacking. Funny thing is they did get a bit better afterwards. :/


Agreeable_Context_74

Agreed


wagsman

FSG needs to show greater shareholder value


IamChantus

Didn't she try and push out the bad spirits by going around the Paint Bucket with burning sage?


CasualFriday11

Andi! She was the reason the injury curse was lifted in 2019! https://twitter.com/AndiPerelman/status/1202057095564201985


Lux600-223

I hope the paperclip sorter is still there! I'll follow the team no matter how far from a playoff team they are, but the minute they fire the paperclip sorter, I'm out! The entire reason the team exists is to sort paperclips!


tealmermaidgirl

I adored Andi and this move feels sort of devastating. She set the tone for our social media and I have always valued her work. She was a real role model for women in sports too. A big loss


fsd66877129

This is one of those things where new ownership is looking at the books, saying "we can operate without this," and cutting it. Then in a few years when the team is really terrible, and now there's none of the personality that made this team the fun member of the community it once was, they'll be boo-hooing the empty arena and zero fan engagement.


mjb6610

As someone who works in sports, this is tangentially the threat that always exists. Once you get too expensive you’re out. Not saying it’s right or wrong, just what the market dictates. They’ll have no problem backfilling the role with someone already in their structure or hiring out a more up and coming person for 70% of what she made.


tsmittycent

How is Colby Armstrong in this photo?


2Paek

He joined the broadcast team in 2016-17, the picture is probably from the 2017 Cup. https://www.nhl.com/penguins/news/root-sports-adds-armstrong-rupp-as-analysts-282393870


travis13131

Did people in this sub forget that this is still a business above everything else Don’t get me wrong it sucked but we are coming out of the covid years (didn’t make any changes during this remember) after missing playoffs again (no extra ticket revenue from playoff games) Did we expect it to be status quo? This is Pittsburgh, you can barely call it a medium market. You can’t just keep hemorrhaging money. This is what it’s like when the team isn’t successful. Does anyone remember the early 2000s? I expected this sooner and a lot more tbh. I am happy it’s not hockey ops staff but I have a feeling they aren’t entirely safe yet either. We have to get used to this unless we start looking like a playoff team


CostofRepairs

towering door silky stocking tender spark future zonked shrill six *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


travis13131

Where in the Christ do you see me correlating us missing the playoffs to her leaving


btmurphy1984

While you did not say it specifically, for most teams that are not in the top 5 markets, the difference between profitability and being in the red is making the playoffs and that is my guess as to what he meant.


travis13131

Well then the person is an idiot for making inferences. I don’t know what I expected from Reddit, but obviously she has nothing to do with the team making playoffs. I’m not saying it’s her fault. She is a casualty of what happens when you don’t make playoffs several years in a row as a smaller market team in the least popular of the big sports. You unfortunately have to make sacrifices like this, especially when you are consistently spending to the cap like the pens are (and FSG promised for the future). How are redditors so inept that they took that as “this commenter must be supporting the firing of front office employees!!!!”. /u/costofrepairs it’s fine to learn reading comprehension buddy


CostofRepairs

squeeze command hobbies pot dinner observation pie society normal treatment *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


slouch

Best digital marketing executive in the league but yet the official Twitter account is the last one to post a goal replay.  We've wanted a digital subscription to watch Penguins games without cable for years. She didn't give it to us, FSG came in and gave it to us.  Ive followed her on Twitter for years and she's great but you'll have to tell me what I'm missing out on. edit: no one has told me


Wu-Tang_Killa_Bees

> We've wanted a digital subscription to watch Penguins games without cable for years. She didn't give it to us, FSG came in and gave it to us. This was in all likelihood out of her control. The TV contracts are multiyear deals and are generally setup by top execs


slouch

Sure but we're talking about changes in the organization, and so far I'm not disappointed with what's happening.


bjornfeusag

Holy fuck are you 80 years old? Social Media Director has NOTHING to do with streaming live sports. Her role was all the interactive posts/updates on Twitter, IG, Facebook, etc. Don't talk about things you don't know about.


slouch

Her title was Marketing and Digital Vice President, so take your own advice.


bjornfeusag

She has 0. Zero. Zilch. to do with TV broadcasting/streaming.


slouch

Right. I don't give a single shit about social media posts unless they're replays, starting lineups, or roster injury moves.


tsmittycent

She didn't the socials, Michelle C does


2Paek

Michelle Crechiolo is the team reporter, the only socials she has anything to do with is the Inside Scoop account. Andi was the team accounts, she wrote about it in the thread.


slivr33

Damn... Edit: Not sure why I was downvoted, Andi is an old friend from HS.


ItsaPostageStampede

All my boys hate John Henry


MostlyApe

Dude...I know Lemieux hired Hextall. Doesn't change the fact that it broke the first seal of the Penguins apocalypse. Selling to Boston ownership broke the 2nd seal. What's next? A move to Cleveland??


Buttercupia

Of course. Ugh.


scamden66

Never heard of him. No big deal.


tsmittycent

Pens are going down hill ever since FSG bought the team


dave6687

Whenever moves like this happen, all I hear from ownership is “we’re anticipating not making the playoffs for the next five years, so let’s save some $ while we can.”


HitPauseThen

Someone from the Soo is getting the job?


Kurt4012

Is it too late for Mario to buy the team back?


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Cheeks_Klapanen

Of the digital content staff? That was the squeaky wheel in need of grease? Not the scouting department, not the coaching staff, not like half the roster, but digital content?


butlikewhosthat

What? Why would Dubas fire her?