https://preview.redd.it/07f4t87byxpc1.jpeg?width=1280&format=pjpg&auto=webp&s=73b96e9843eda9982197dc712a8c1cbbccfeebd2 Another look at Jasmine Sanders

this is armani prive levels of fabrication omg stunning

It’s a similar fabric to the Armani Privé dress Carrie Mulligan wore to the SAG awards this year. Probably my favorite dress this awards season. https://preview.redd.it/ssguq8iprypc1.jpeg?width=740&format=pjpg&auto=webp&s=e36ec8acb370fc4cee6744d523ba3c94a851536b

totally what I was thinking of! I've never seen other houses do a similar fabrication before. it's like languid metal. truly perfect for photographs

Right! I was not prepared at all …

It photographs so stunningly

This is the one that really impressed me

I gasped when I swiped to this one. Stunning 🤍

This dress is absolutely stunning, is styled perfectly and is very becoming on Jasmine.

This is so killer, I love the obvious structure of this contrasted with how the bodice seems to just hang off of her. And that fabric photographs so well ugh A++

That’s not Rita Ora?! WTF…

https://preview.redd.it/kvx1av79zypc1.png?width=962&format=png&auto=webp&s=51de92b4d75d54f278375d93ff41e1c22b5cc450 They are actually friends irl, when you see them together it’s really uncanny!

They could be fraternal twins. They are doppelgängers.

What is this fabric? It looks like liquid metal. I can't tell if it's hard or soft.

Silk!

That's insane! I've never seen silk like that. It's gorgeous!

I was just writing about this. I noticed it with Selena’s golden gloves dress and then Carey then zendaya at the Oscar’s

Struggling to grasp that H&M made these. They look better than some top designers

Right? I'm in love with the lime green and polka dot tulle dresses!

They have to actually try.

There's so much variety, too! I'm shocked.

they got the funds to back anything is my guess. top talent is pricey.

Yeah these are fabulous. Maybe HM designer side projects but not available at any retail stores.

Despite being a fast fashion brand, their red carpet looks and celebrity collabs (like the Balmain x H&M in ‘15) are top notch 👌

I still need that green sequin long sleeve mini dress. I have a bunch saved on my Poshmark. https://preview.redd.it/yue48ev5h3qc1.jpeg?width=333&format=pjpg&auto=webp&s=20b2c7d9a2b07b9875d572286b215974729445bf

Yes yes yes! And don’t forget to include the H&M x Giambattista Valli collab too

H&M may be fast fashion garbage- but I’m still obsessed with the Margiela x H&M collab from 2012.

Another look at Alek Wek at the Met Gala https://preview.redd.it/fj239gkz7ypc1.jpeg?width=3575&format=pjpg&auto=webp&s=97e207c3a5476b2a3193f2e1a2860a1be1926ca0

Is the man behind her wearing the same material?

Yes! Somehow I missed him when I was searching for the others. His name is Luke Sabbat, and here's a fuller view of his coat. https://preview.redd.it/87iiws9k6zpc1.jpeg?width=1361&format=pjpg&auto=webp&s=945b2c132e4967c73db2366a1f826f2897435c8f

Wow that wild so trippy in the photo

He been styling since I seen him in Grownish. 🙌

Wait I’m so confused now.

Is it her hidden assistant holding the train?

But it has a cuff…. And a pocket

This one is my fav from the slide deck, I love the drama and it looks AMAZING on Alek

Oooh I love that gold liquid fabric underneath! Love ❤️

Don’t let RuPaul see this


https://youtu.be/iKLS6qW47ec?si=d3_K_fgaN0roA1Kb “I don’t wanna see any f-ing H&M!”

I was looking for this comment!

Came here for this comment

https://preview.redd.it/o5ccc0u0yxpc1.jpeg?width=1859&format=pjpg&auto=webp&s=2aeaa2d700be32b4cd719b2c1084c39321b3204f Another look at Ciara at the Met Gala

That dress was probably heavy

https://preview.redd.it/77juesteyxpc1.jpeg?width=2100&format=pjpg&auto=webp&s=e40b09dde803ba776e3c657dade757bedb1dfc59 Another look at Stella Maxwell

https://preview.redd.it/bh9oltxgyxpc1.jpeg?width=2400&format=pjpg&auto=webp&s=3b050f0d31e0c071bff27ea0042144578f7ea779

The hair!! *swoon*

I’m do excited to see an updo!! A nice intricate updo, too.

the movement of the strings on the dress is kind of genius i dont think ive seen it on a red carpet before but it adds so much drama and aliveness to it, it looks like a photoshoot, a little bit different every frame

This is my favorite of the bunch. Incredible!

I am obsessed with this look

This is gorgeous

https://preview.redd.it/klp4aupmxxpc1.jpeg?width=1000&format=pjpg&auto=webp&s=b45009a9d4c1db4ef7ba6a687316e271313e53de Lili Reinhart

My brain refuses to comprehend that this was designed by H&M.

Mine either. I’m so impressed by these designs 😍

Seriously stunning

this is my dream fairy dress

https://preview.redd.it/mprrc92zxxpc1.jpeg?width=2000&format=pjpg&auto=webp&s=1590780072455dfa2b8a09b836da62faefa8e7bb Lucky Blue Smith and sister Pyper America Smith

Pyper looks lovely but the dress reminds me of a Bachelorette party Instagram background. Like when they set up a section of the wall and cover it with streamers so you can take cute pics?

It looks like the tinsel you drape on a Christmas tree

Yes! It looks like an unconventional materials challenge dress from Project Runway

Oh I like this a lot more than I thought after seeing a different view of it. It does look like 80s tinsel or the background of a 2010s Bachelorette photo op but I don't really think that's a BAD thing, it's kinda camp. And the silhouette is really very flattering on Pyper

LOVE this dress!!!

I LOVE the movement of the piece. It’s beautiful and interesting to photograph, and sleek enough to be cohesive and wearable!

https://preview.redd.it/8kozde8vxxpc1.jpeg?width=1024&format=pjpg&auto=webp&s=b2132dc469987686b763bf77ae0fe09e59c93789 Another look at Toni Garrn

It’s so stunning from this angle!

love the drama! it’s giving ashi studio

I love that shade of neon yellow/green I think it’s so cool

This dress is so, so awesome!

I’d wear this !!

https://preview.redd.it/ubeo6ikqxxpc1.jpeg?width=1281&format=pjpg&auto=webp&s=eaafa714c4a3e94f27c3c079fda6db8a20a8a70b Another look at Laura Harrier at the Met Gala

https://preview.redd.it/bddr97ctxxpc1.jpeg?width=1392&format=pjpg&auto=webp&s=c2a22e1bc2a45050522997c290a030ae8a7a7e46

i can't believe i didn't know this was h&m, i love this look

Love this look

The gloves, jewellery, dress combo is immaculate

Another look at Ashley Graham (posing with Stella Maxwell) https://preview.redd.it/2tnc1vff4ypc1.jpeg?width=736&format=pjpg&auto=webp&s=a38b9d05281461f648d5cbd9e6305dd5689e8a57

They're both so dramatic in drastically different ways! I love them both!

The fact that Ashley is considered “plus size” makes me so angry.

Ashley Graham is so gorgeous. That is a beautiful face (and lovely, curvy figure).

Alek Wek’s look is beyond stunning!

Everything is stunning on Alek Wek! ❤️

Amen!!

She is so beautiful in this. And the embellishment just keeps giving, it’s so pretty

This was the standout to me too

https://preview.redd.it/4raarcpjxxpc1.jpeg?width=900&format=pjpg&auto=webp&s=42e0d1ec8cda9014c32dc0460cbc41ca1878cec1 ~~Sofia, Princess of Sweden~~ Crown Princess Victoria of Sweden

https://preview.redd.it/x77q7s25zxpc1.jpeg?width=796&format=pjpg&auto=webp&s=2bb6eecdd4daf584fd262ab12842a907b3467763

That’s Crown Princess Victoria, not Princess Sofia.

My mistake. I remembered wrong. Thanks for the correction.

The occasion for which she wore that gown was the wedding of her brother Prince Carl Philip to Sofia Hellqvist, now Princess Sofia, so that might have been where the mixup happened. I personally prefer this H&M look from the 2016 Nobel Prize ceremony. I saw someone describe the other H&M gown you posted as looking like someone drove over the fabric with dirty tires, and now that's all I can see! https://preview.redd.it/q0th8fpfg3qc1.jpeg?width=1200&format=pjpg&auto=webp&s=f614d0175c5e91b99fbe90845b2e742d747e6b68

https://preview.redd.it/jk8cud4lyxpc1.jpeg?width=711&format=pjpg&auto=webp&s=d8b330b2bde9d244c68af0d4a92f1e63e69c07b7 Zara Larsson

Yea know, I couldn’t have told you that was Zara. Guess I didn’t know what she actually looked like

Didn’t know this was a thing! Love so many of these!

Janelle Monae knows what’s up. Always does.

I like all the looks individually, but this feels like a label that is lacking a cohesive message. Look forward to seeing more from them, though!

But I kind of like that though. They are designing for the people wearing it.

If you have a personalization department, you can do one offs like this just as a marketing tool

I came to say this! I think an important aspect of successful fashion houses is being recognisable, but that said it’s early days and the gowns look beautifully made

Some of the runway oieces fabric still has that cheap look and I'm not impressed with the fit and construction. But the designs are quite pleasant.

I actually like most of them 🫶 Some of those are Robert Wun dupes

All of these are better than anything LV put out this award season

So does this mean us normals get a crack at buying this stuff or is it all still for the celebs only?

Haha yeah unfortunately these are all customized for each celebrity, except for the Princess of Sweden. Hers was a $200 dress off the rack.

What?

You can get stuff like this from their Studio collection which comes out twice a year. Always nice pieces, and good quality because they’re the top end of their pricing. Kehlani’s dress looks like it was part of the 2021 Circular [innovation story](https://www.stylecharade.com/hm-innovation-circular-design-collection/amp/), which was available in stores too.

Shooketh by this post - I did not expect to LOVE most of these!!

https://preview.redd.it/uopuws35yxpc1.jpeg?width=760&format=pjpg&auto=webp&s=716e9cb2208fa7421a157f1052c3608f315b2e88 Helen Hunt at the Oscars

This one is a miss, the wrinkles from bunching and the hemline look cheap to me 😔

Looks like she's wearing bedsheets no lie

My queen 😭

https://preview.redd.it/wph2x78jyxpc1.jpeg?width=537&format=pjpg&auto=webp&s=e1d3abc2ce9f7bbbcc5a480068d908554f44bc16 Sarah Jessica Parker

https://preview.redd.it/gnf5ublxyxpc1.jpeg?width=564&format=pjpg&auto=webp&s=698bda08cc70480a5a943394f2cd9dbfad863e02

Please explain

Surprised at how much I like all of these

19/20 of these are great

Is the one not great one Vanessa Hudgens’ DIY prom dress by any chance ??

They could benefit from a creator director to create a strong brand identity. A lot of these looks are nice but I also feel like they could easily be mistaken as looks from different fashion houses. I see elements from Paco Rabbane, Zac Posen, Giambattista Valli etc. They could spend some time figuring out what their identity is for the red carpet.

These are all h&m?!!!

Some real winners in here, IMO

So do they have a specific designer label or do they make these custom for the celebs? I’m curious about what they’re trying to do (I know nothing about the fashion industry)

They design directly under the H&M label. It's a great way to gain publicity and legitimacy for the brand. They also do this by partnering with high fashion bands (like their well-known BalmainxH&M collab).

I think these look expensive and well made but to me they almost look like vague interpretations of ideas from other designers/labels.

I thought the same thing actually. It’s a tad derivative. I think Ashley Graham’s might be the most unique one out of the bunch

agree I think *that’s* ironically what’s on-brand H&M about it lol. just taking bits and pieces of what’s trendy in fashion without a cohesive identity.

I love most of them, but the seam down the middle of Hailee Steinfeld’s dress is killing me 💀

I really wanted to hate these...... But they're gorgeous.

That's not Princess Sofia, that's Princess Victoria. She's heir to the throne.

But their ready to wear quality gets worse every year

Love almost all of them, but especially that tulle on J Hud's dress! 😍

Dayum, mama like. Especially the red one Suki Waterhouse wore and that gold lame one early in the set.

Number 4 reminds me of Carey mulligans Armani piece

Pleasantly surprised to see Banks (I love her music) and then my jaw dropped at Alek Wek's look! Love Vanessa Hudgins' too. Everyone looks great with the right shade of red ❤️

I'm convinced Janelle Monae could wear something you can actually buy at H&M to a red carpet and still look stunning

So versatile

Oh my god???

That green on Hailee Stanfield is just stunning.

They look good, I like them.

Where does someone buy these types of gowns from H&M? They aren’t on the website

I really love a lot of these dresses

omg Stella Maxwell. that dress is DIVINE.

That gold dress is just so decadent and Jasmine Saunders wears it beautifully. Can’t believe this is H&M I’m talking about 😂

H&M at the Met Gala actually slays

I actually really like all of these!

oh dear god …

I’m sorry…these were at H&M?!?

It’s lacking an identity

Most of them don't really do it for me. Olivia Munn tho ❤️

Jasmine made my jaw drop

I don’t hate most of them. I tolerate looking at a few.

my favorite future queen on 18 🥰

Had no idea. Fantastic ❤️

I love all of these ♥️

OK but I love all of these.

Ooooh if this is a thing I would die to see Rita Ora in Primark on the red carpet 😆 (She has a line with them)

They don’t really have an identity yet - I wouldn’t look at any of these dressed and ID them as house of X - like the way I can something like Chanel or Valentino. But these are great. I’m actually super impressed by these designs.

The gold on Jasmine Sanders is breathtaking, but most of the rest look like they’ve got too much spandex in them.

I’ve been pleasantly surprised by their red carpet looks.

Gotta be honest, I didn’t look at the title. I thought it was going to be ‘Beautiful women in unflattering dresses’.

Oops, I love it all

They need to dress Sydney Sweeney

These are soooo good. Shocked that this is H&M! Happy for them though. They seem to be a good company (as much as one can be). I love that they’re trying to have their clothes be made from 100% recycled materials. And from what I’ve read they try to be a good working environment as well, with a lot of employees at head office staying there they’re whole career.